Ecrit par Bekir YILDIRIM, le 14 Septembre 2017 à 15h.
1) Facebook
- Utilisateurs :
- Partager des contenus sur son fils d’actualité
- Garder contact avec ses amis ou sa famille
- Marque :
- Fédérer sa communauté
- Communiquer auprès de ses fans
- Organiser un jeu concours pour animer sa communauté
- Langage :
- Likes
- Tags
- @
- Limite des caractères : 60 000
2) Twitter
- Utilisateurs :
- Suivre des personnes ou des entreprises
- Faire de la veille
- Faire partie d’une communauté
- Marque :
- FAQ / SAV
- Réaction en direct
- Proximité avec les followers
- Langage :
- Hashtags
- Retweet
- @
- Limite des caractères : 140
3) Pinterest
- Utilisateurs :
- Trouver l’inspiration
- Découvrir de nouvelles choses, de nouveaux produits
- Marque :
- Créer un univers visuel autour de la marque
- Faire du crowdsourcing
- Proposer des concours
4) Instagram
- Utilisateur :
- Partager des photos et les personnaliser avec des filtres
- Présenter sa vie de manière plus ou moins artistique
- Marque :
- Mettre en avant l’image de marque et les produits
- Atteindre une cible d’utilisateurs mobiles
- Langage :
- Likes
- Hashtags
- @
- Limite de caractères : 2 200
5) LinkedIn
- Utilisateur :
- Rechercher des opportunités professionnelles
- Renouer le contact avec d’anciens collègues ou associés
- Marque :
- Développer sa marque employeur
- Partager de l’information issue d’une veille assidue
- Langage :
- Connexion
- Compétences
- Likes
- Limite des caractères : 600
Publié par Bekir YILDIRIM.
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